Children’s Book Collaboration with Former American Gladiator Lori “ICE” Fetrick

Brand Street Agency worked with Former American Gladiator Lori “ICE” Fetrick to develop an IP The Playground Warriors. Brand Street Agency was involved in:

  • Character Development

  • Alignment of messaging with Talent’s Core Messaging

  • Development of the IP to promote fitness and wellness, aligning with the Talent’s rebranding

  • PR Outreach resulting in North American Wide interviews on Television, Podcasts, Radio, Print, Online, and News Media

Areas of Expertise Involved

The development of this project was multifacted
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