Project Start Date: September 2018
eWool is a Canadian Company that designs and Manufactures Heated Vests for Professionals. Brand Street Agency was contracted by eWool to create a digital marketing and go to market strategy along with other executive team members. Brand Street Agency created a Social Media Marketing Campaign to create Brand Awareness within various sectors, as well as develop social media marketing videos to assist with Facebook and Instagram digital marketing. While in the early stages of this project, we are showing success with the endeavour. Our conversion value is well above our current spend, and our marketing campaigns are consistently increasing views/impressions for consistent click through and brand recognition.
Brand Street Agency is also working to increase the brand's awareness through 3rd party digital marketplaces such as Amazon. BSA created the eWool Amazon Store, and is managing its Amazon marketing to increase direct to consumer sales. Furthermore, BSA is also working with the brand to develop a B2B sales model within various noted industries through Sales Management and direction.