The resurgence of Small Businesses - 2.0.22

Small business is good business and in 2021, I will guestimate that the resurgence of Small Business will be back. But it may not look the same as it once did. Businesses have been required to change, and the impact of Covid19 was profound for all businesses but particularly small businesses. With infinite shut-downs, and the inability to conduct business as usual, most businesses did what they should of done years ago - they moved online.

Online businesses continue to boom post (or almost post) Covid. The ability for businesses of all kinds to pivot was crucial and in our opinion will continue to be crucial moving into 2022 and beyond. So how can you move past competitors in new industrial age of technology?

Well, the first thing is to have a solid branding and online strategy. Long gone are the days when a business could 'make due' with a web design that their 15 yr old did. Websites not only need to be functional, and easy to navigate but must also load quickly, be mobile responsive, and provide the 'look/feel' of your brand.

Secondly, if you are a business that has physical products, move them online. Online buying has increased dramatically over the past year. Much if not all of the business losses that small businesses incurred during the pandemic were not really lost - in fact they were transferred to online businesses ready to serve new customers.

Marketing has changed. Digital marketing is the new door knocking, and even that has become very complex. Learning how to manage your online marketing is a job in and of itself. Hence it is imperative to work with a company that understands all of these challenges

SEO. SEWhat? Search Engine Optimization - the point of intention for 95% of all buyers is a google search. Its important to note that not only will you need a solid brand and design for your website, but your site must be optimized to ensure that it starts to show up when someone searches for a product you offer.

Lastly, ask for help. The most successful business owners understand the power of delegating, and know when it's time to pass on a job to someone who has the experience. We are here for small or medium sized businesses and ready to assist in moving you into this new digital frontier

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