Why a logo is so important to your business

A #logo is the first way your customers will recognize your business. A #logo is likely the most important asset that your business will have. It is very important to make sure you make your logo follow some general rules so that your customers can understand who and what your business is just by looking at your #branding.

A logo should follow these simple rules:

  1. Keep it simple. This may sound easy enough but most people do not know how to keep it simple - they feel that their business encompasses so much. I recommend using CanvaPro. Canva is a phenomenal tool for small business to create stunning logos, Facebook posts, Instagram Posts, Menus, and so much more! The tool is truly inspirational, and you do not need to be a designer to create beautiful designs.

  2. Be consistent. Consistency means keeping the look/feel the same across all advertisements - from print, to business cards, logos, menus, flyers etc. You want your audience and customers to recognize you and the only way they will do that is if they keep seeing the same consistent logo/branding over and over again. Think: Pepsi, Coca-cola, Amazon, Walmart - your business may be completely different, you may be a local plumber or dentist, but the concept of marketing does not change. You must implement the same marketing strategies as the big guys to succeed.

  3. Hire a professional. If all else fails, look at hiring a professional that can help you to strategize your business' marketing plans. Brand Street Agency has worked with companies to help them rebrand, reorganize and regroup when it comes to their marketing/branding strategies. Contact Us today for more information on how we want to help you succeed.

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