Project Start Date: May 2017
Project End Date: June 2018
UWEZO means capable in Swahili. Every pair of UWEZO Shoes is unique, just like the person wearing them. Brand Street Agency engaged UWEZO Brands to assist with a full review of their brand identity, go to market strategy, including domestic and international sales as well as a focus on e-commerce. Through careful planning, a strategy was developed to move to a more direct to consumer vis a vis, online selling platforms.
Brand Street Agency successfully increased UWEZO Brand's Online Sales by 300% within 6 months. Uwezo has seen double digit growth, in part due to the strategies implemented through the Brand Street Agency consult.
Brand Street Agency was effective in increasing digital presence of UWEZO Brands through digital marketing efforts, as well as creating opportunities for the Brand to be visible amongst it's top demographic (millennials), by engaging with up and coming influencers such as and engaging with proper media outlets such as Vogue.com